Cherylann Smith is co-founder and Managing Director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando's as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing community, including as a judge on a variety of major industry awards, Cherylann joins us today from Johannesburg to discuss the role of the digital strategist in South Africa.
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